CD Tugas Akhir

Promosi Food And Beverage Di Grand Central Hotel Pekanbaru

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The f&b promotion mix and its implementation at Grand Central Hotel Pekanbaru are more focused on discussing the f&b promotion mix at Grand Central Hotel Pekanbaru. Identify and describe the implementation of the food and beverage promotion mix at Grand Central Hotel Pekanbaru. This study uses a descriptive (qualitative) method, according to Sugiyono (2008) “is an analytical method based on post-positivism philosophy, used to examine natural objects, the researcher as the key instrument. The results of his research emphasize meaning rather than generalizations. The reason the author chooses the qualitative method is considering that this method is quite capable of explaining things that include a collection of data obtained from interviews with language that is easy to understand and understand. Grand Central Hotel Pekanbaru's promotional strategies are Advertising, personal selling, direct marketing, publicity and sales promotion. Of the five promotional strategy steps that have been carried out by Grand Central Hotel Pekanbaru, researchers see and feel that the promotion of Food and Beverage through advertisements on social media is the most attractive to guests or consumers. according to Philip Kotler, namely advertising, personal selling, direct marketing, publicity and sales promotion. The Food and Beverage Promotion Strategy carried out by Grand Central Hotel Pekanbaru is quite effective and gets a positive response from guests or consumers and is able to increase hotel profits.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123970

Penerbit

Pekanbaru : Universitas Riau – FISIP – PARIWISATA., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123970

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

nadya

Versi lain/terkait

Lampiran Berkas

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