CD Skripsi

Pengaruh Kualitas Pelayanan Dan Pelaksanaan Promosi Terhadap Minat Beli Ulang Jasa Kamar Pada Ayola First Point Hotel Kota Pekanbaru

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This study aims to determine the effect of service quality and promotion
implementation on the interest in repurchasing room services at Ayola First Point
Hotel Pekanbaru partially and simultaneously. In this study, the method used was
a quantitative approach and used analytical tools, namely SPSS version 23. The
respondents in this study were 100 people who used the Ayola First Point Hotel
room service. Furthermore, the results obtained are that there is a positive and
significant influence between Service Quality (X1) and Repurchase Interest (Y),
Promotion Implementation (X2) has a positive and significant effect on
Repurchase Interest (Y), and Service Quality (X1) and Implementation Promotion
(X2) has a positive and significant effect on Repurchase Interest (Y) Room Service
At Ayola First Point Hotel Pekanbaru City.
Keywords: Service Quality, Promotion Implementation, and Repurchase
Inte

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801112020

Penerbit

Pekanbaru : Universitas Riau –FISIP– ILMU ADMINISTRASI BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801112020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

nadya

Versi lain/terkait

Lampiran Berkas

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