CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada Toko Roti Dan Oleholeh Khas Siak Dapur Mama Nizam Siak Sri Indrapura

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By: Meissy Febiyola Putri
Email: [email protected]
Supervisor: Endang Sutrisna
Business Administration Study Program-Department of Administrative Sciences.
Faculty of Social and Political Science. Riau University. Pekanbaru. Indonesia.
Bina Widya Campus
Jl. H. R Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Telp/Fax. 0761-63277
ABSTRACT
Consumer satisfaction is one of the most important factors in the marketing
concept, this is the background of this research. Good service quality, appropriate
pricing is the most important part of supporting factors for customer satisfaction.
This study aims to determine service quality, pricing, and customer satisfaction at
the Bakery Shop and Siak Special Souvenirs Mama Nizam’s Kitchen Siak Sri
Indrapura to determine the effect of service quality on customer satisfaction at the
Mama Nizam Bakery and Typical Souvenir Shop. Siak Sri Indrapura, to determine
the effect of pricing on consumer satisfaction at the Siak Kitchen Mama Nizam
Bakery and Souvenir Shop and to determine the effect of service quality and
pricing on customer satisfaction at the Bakery Shop and Siak Special Souvenirs
Mama Nizam’s Kitchen Siak Sri Indrapura. The research location is in the Bakery
Shop and Siak Special Souvenirs Mama Nizam’s Kitchen Siak Sri Indrapura on
Raja Kecik Street, Kampung Dalam Village, Siak District, Siak Sri Indrapura
Regency. The research sample was 100 respondents with accidental sampling
technique. The research method used is descriptive quantitative analysis, the
sample with data sources from primary data and secondary data. The analytical
method used in this research is simple linear regression analysis, multiple linear
regression, and through validity and reliability tests. In this study the results
obtained are that Service Quality (X1) has an effect on Consumer Satisfaction (Y),
Pricing has an effect on Consumer Satisfaction (Y), and Service Quality (X1) and
Price Fixing (X2) has an effect on Consumer Satisfaction (Y) at the Bakery Shop
and Siak Special Souvenirs Mama Nizam’s Kitchen Siak Sri Indrapura.
Keywords: Service Quality, Pricing, Consumer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123819

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADMINISTRASI BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123819

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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