CD Skripsi
Faktor – Faktor Yang Mempengaruhi Pendapatan Pelaku Usaha Agroindustri Di Kota Pekanbaru
ABSTRACT
The small and medium culinary industry in Pekanbaru City is an industry that has a very large and dominant number, especially the processing of agricultural products into chips when compared to other industries. This causes tighter competition between business actors processing agricultural products into chips in Pekanbaru City. Chips are one of the mainstay foods of Pekanbaru City. Forkindo is a community that is a forum for gathering business actors from various fields, one of which is the culinary field of chip processing. The income of business actors can be influenced by many factors. This study aims to factors that affect the income of agro-industry business actors in Pekanbaru City. This research uses a survey method. Sampling using simple random sampling method as many as 30 business actors. The data were analyzed using the regression analysis method. Variables that are thought to affect the income of business actors are length of business, business capital, amount of production, selling price, level of education, and social media promotion. The results showed that the variables of business capital, amount of production, selling price, and education level had a significant effect on income, the variable that had the most effect on income was the amount of production.
Keywords: Agroindustry, Forkindo, Income
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