CD Skripsi

Pengaruh Pemanfaatan E-Commerce Dan Inovasi Produk Terhadap Keberlangsungan Usaha Umkm Bidang Fashion Di Kecamatan Pinggir

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Abstrack
This study aims to determine the effect of the use of e - commerce and product innovation on the sustainability of the fashion business in Pinggir District Regency Bengkalis. The research population in the fashion bussines in the pinggir subdistrict is 78 fashion business units and the sample was taken using a purposive. sampling technique. The sample criteria are that the fashion business at least two years old, has a business license and utilizes e - commerce, so that a research sample are 78 units. The data collection method used questionnaires which were distributed directly and the data collected was then tabulated and analyzed using multiple linear regression. Hypothesis testing was carried out by means of F test and t tests. Based on the research results, it was found that use of e - commerce and product innovation has an effect on business continuity both simultaneously and partially. Therefore, the better process of utilizing e - commerce in business and the higher level of product innovation possessed by businesmen, will make better impact on business continuity.
Keywords: Business Sustainability, Use of E - Commerce, product innovation

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1705122844

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1705122844

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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