CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Minat Beli Konsumen Pada Toko Aksesoris Sianok Motor Duri

---

THE EFFECT OF SERVICE QUALITY AND PRICING ON CONSUMER PURCHASE INTEREST AT ACCESSORIES STORE SIANOK MOTOR DURI
Oleh: Anugrah Bima Ferdriantama
[email protected]
Pembimbing: Drs. Endang Sutrisna. M.Si
Program Studi Administrasi Bisnis, Jurusan Administrasi.
Fakultas Ilmu Sosial Dan Ilmu Politik. Universitas Riau. Pekanbaru. Indonesia Kampus Bina Widya, KM 12,5 Simpang Baru, Pekanbaru 28293
This research was conducted at the Sianok Motor Duri Accessories Store, which is located at Jalan Jenderal Sudirman No. 64, Balik Alam, Mandau District, Bengkalis Regency, Riau. This study aims to determine the effect of research quality and pricing on consumer buying interest partially and simultaneously. This research uses quantitative descriptive analysis method with SPSS program. The population in this study were all consumers at the Sianok Motor Duri Accessories Store in 2019 as many as 812 and the sample from this study as many as 89 respondents from consumers of the Sianok Motor Duri Accessories Store. Determination of the sample in this study using the Slovin formula, namely by non- probability sampling technique with accidental sampling technique. Data analysis uses validity test, reliability test, simple linear analysis, multiple linear analysis, determination analysis and significance test with t test (partial test) F test (simultaneous test). The results of this study indicate the results of the t-test hypothesis of service quality on consumer buying interest, namely t count (8.782)> t table (1.987) meaning that service quality is significant to consumer buying interest. Second, pricing on consumer buying interest is t count (7.277)>t table (1.987) meaning that the price setting is significant to consumer buying interest. F test results of service quality and pricing on consumer buying interest are F count (38.339)>F table (3.10).
Keywords: Service Quality, Pricing, Consumer Purchase Interest

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1601123945

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1601123945

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar