CD Skripsi

Promosi Objek Wisata Taman Panorama Kota Bukittinggi Sumatera Barat

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PROMOTION OF PANORAMA PARK TOURISM OBJECT, BUKITTINGGI WEST SUMATRA
Heru Aulia [email protected]
Andri Sulistyani
Travel Business Study Program – Department of Administrative Science Faculty of Social and Political Sciences, University of Riau
ABSTRACT
Tourism in Indonesia is an important economic sector, the development of tourism in Indonesia is currently growing rapidly. The development of the tourism sector is promising and provides many benefits to the government, society and the private sector. This is because tourism is a sector that has competence and opportunities to be developed as an asset that is used as a promising source for the government or the community around tourism objects. One of them is West Sumatra Province which is a strategic tourism area where every region has natural beauty which has tourist attractions in every destination that is presented in almost every region in West Sumatra but currently the promotional activities carried out are still not fully running. one-way flow of information or persuasion or made to direct an organization or person to action that creates exchange in marketing by planning and executing a good promotion strategy will also generate revenue and visits. One of the tourist objects in Bukit Tinggi studied is the Bukit Tinggi Panorama Tourism Object which aims to find out how the Bukit Tinggi Panorama Tourism Object is promoted. This study uses a qualitative descriptive method to analyze problems based on data collection techniques in the form of observation, in-depth interviews, and analysis. The Promotion Strategy includes conditional reporting in advertising, sales promotion, public relations and personal selling. Based on the results of the research that has been done, as a whole from the results of observations and interviews, it can be concluded how the Promotion of the Bukit Tinggi Panorama Tourism Object has been carried out although there is still much to be improved.
Keywords: Promotion, Attractions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801112887

Penerbit

Pekanbaru : Universitas Riau - FISIP -USAHA PERJALANAN PARIWISATA., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801112887

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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