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Pengaruh Store Atmosphere Dan Kulitas Pelayanan Terhadap Kepuasan Konsumen Pada Er Coffe Pekanbaru

THE INFLUENCE OF STORE ATMOSPHERE AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF
ER COFEE PEKANBARU
By : Yulita Nabilla Putri
Email : [email protected]
Supervisor : Endang Sutrisna
Business Administration Study Program, Department of Administrative Sciences, Faculty of Social and Political Sciences, Riau University, Pekanbaru, Indonesia
Bina Widya Campus
Jl. H.R. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293 Telp/Fax. 0761-63277
ABSTRAK One important factor in a marketing concept is consumer satisfaction. in this case a the background of this research. A comfortable store atmosphere and good service quality that consumers appreciate are the most important factors supporting customer satisfaction. So this strategy is implemented by Er Coffee Pekanbaru. This study aims to determine the effect of store atmosphere and service quality on Er Coffee Pekanbaru consumer satisfaction (Study on Er Coffee Pekanbaru Consumers). The method used in this study is descriptive and quantitative, with primary data and secondary data as sources of data. The analytical method used in this study is simple and multiple linear regression analysis, and by testing the validity and reliability tests. In this study the results obtained were that Store Atmosphere (X1) had a positive effect on Consumer Satisfaction (Y) and Service Quality (X2) had a positive effect on Consumer Satisfaction (Y), and Store Atmosphere (X1), and Service Quality (X2), positive effect on consumer satisfaction (Y) at Er Coffee Pekanbaru. Keywords: Store Atmosphere, Service Quality and Customer Satisfaction.

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Informasi Detail
Judul Seri
-
No. Panggil
1901155732
Penerbit
Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901155732
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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