CD Skripsi

Pengaruh Citra Merek Dan Potongan Harga Terhadap Minat Beli Pada Azwa Perfume Pekanbaru

---

THE INFLUENCE OF BRAND IMAGE AND PRICE DISCOUNTS ON INTENTION TO BUY AZWA PERFUME PEKANBARU
By: Eka Muspita
Email : [email protected]
Supervisor : Meyzi Heriyanto
Business Administration Study Program, Department of
Administrative Science Faculty of Social and Political Sciences, Riau
University, Pekanbaru, Indonesia Bina Widya Campus
Jl. HR. Soebrantas Km. 12.5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of brand image and price discounts on purchase intention. The method used in this study is to use descriptive and quantitative statistics. The samples taken amounted to 98 respondents using accidental sampling technique. The source of data used in this study is primary data obtained through the process of distributing questionnaires which are then processed using statistical analysis, namely multiple linear analysis, coefficient of determination, and significance test by testing the F test (simultaneous) using the program SPSS version 22. The results showed that simultaneously brand image (X1) and price discounts (X2) have an influence on buying interest (Y).
Keywords: Brand Image, Price Discounts, Purchase Intention

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1901110389

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADMINISTRASI BISNIS., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1901110389

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar