CD Skripsi

Pelaksanaan Bauran Promosi Tiket Penerbangan Pada Pt. Mentari Lintas Wisata (Meliwis) Pekanbaru

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IMPLEMENTATION OF FLIGHT TICKET PROMOTION MIX AT PT. MENTARI LINTAS WISATA (MELIWIS) PEKANBARU
Willa Austrin, Andri Sulistyani
[email protected]
[email protected]
Department of Administrative Science Business Travel Study Program Faculty of Social and Political Sciences Riau University
ABSTRACT Promotion is a way of communicating that is usually done in an organization that has the goal of attracting potential buyers to buy the goods and services being sold or offered. This study aims to determine the implementation of the flight ticket promotion mix at Pt. Mentari Cross Tourism (Meliwis) Pekanbaru. This study uses a qualitative method with a descriptive approach, the subject of this study is the Director. Data collection is done by interviews, observation, and documentation. Data analysis carried out in this study was data reduction, data presentation, and drawing conclusions. The results of this study are that the implementation of promotions is carried out through 5 (five) techniques which include Advertising (Advertising), Sales Promotion (Sales Promotion), Public Relations (Public Relations). Personal Selling, Direct Marketing. Promotion is the efforts made by companies to influence consumers to buy the products they produce or to convey news about these products by communicating with listeners who are persuasive. The purpose of implementing flight ticket sales promotions carried out by the company aims to increase ticket sales. Keyword : Promotion mix, promotion technique, PT. Mentari Lintas Wisata

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601123103

Penerbit

Pekanbaru : Universitas Riau - Fisip - Usaha Perjalanan Wisata., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601123103

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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