CD Skripsi

Promosi Jasa Tour & Travel Pada Pt. Jaya Utama Wisata Di Kota Solok Provinsi Sumatera Barat

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PROMOTION OF TOUR & TRAVEL SERVICES AT PT. JAYA UTAMA WISATA IN SOLOK CITY WEST SUMATRA PROVINCE
Nabila Audrey Sylindra, Mariaty Ibrahim
[email protected],[email protected]
Travel Business Program - Departement of Administrative Science
Faculty of Political and Sosial Science
Riau University
ABSTRACT
The implementation of promotions from the Travel Agent is to motivate as many pThe implementation of promotions from the Travel Bureau is to motivate as many people as possible to make purchases of sales products as well as to highlight the company's various products and attract public attention to the company's services. This research aims to find out the promotions carried out by PT Jaya Utama Wisata Tour & Travel so that they can develop and advance in achieving the target market and to find out the obstacles or obstacles in selling sales products. This study uses a qualitative method with a descriptive approach to describe and display the existing conditions at a research site by collecting data and information obtained directly from the field. The key informants in this study are the Main Director, Staff and Customers from PT. Jaya Utama Wisata Tour & Travel. In this study, the data collection techniques used were interviews, observation and documentation. From this research it can be seen that the promotion of services carried out by PT. Jaya Utama Wisata Tour & Travel is advertising, sales promotion, personal selling, direct marketing, public relations and word of mouth. Of all the promotions carried out, word of mouth is the promotion that has the most influence on product sales and purchases. But do not rule out that other promotions carried out will also affect the sales products they offer.
Keywords: Travel Agent, Promotion, PT. Jaya Utama Wisata Tour & Travel

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901155524

Penerbit

Pekanbaru : Universitas Riau - Fisip - Usaha Perjalanan Wisata., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901155524

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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