Image of Pengaruh Customer Relationship Management, Brand Image, Dan Service Quality Terhadap Loyalitas Nasabah Kur Pada Bri Unit Tangkerang Pekanbaru
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Pengaruh Customer Relationship Management, Brand Image, Dan Service Quality Terhadap Loyalitas Nasabah Kur Pada Bri Unit Tangkerang Pekanbaru

THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT, BRAND IMAGE, AND SERVICE QUALITY ON KUR CUSTOMER LOYALTY AT BRI UNIT TANGKERANG PEKANBARU
By : Uswatun Hasanah Tanjung
Email : [email protected]
Supervisor : Mashur Fadli
Business Administration Study Program, Department of Administration Sciences Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Street. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of Customer Relationship Management, Brand Image, and Service Quality on customer loyalty at Bank BRI Unit Tangkerang Pekanbaru. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 88 respondents who were determined using accidental sampling and using a questionnaire for data collection techniques. From data analysis with measurement models, structural models and hypothesis testing, the results show that customer relationship management has a positive and significant effect on loyalty with a path value of 0.001 1.96, Brand Image has a positive and significant effect on loyalty with a path value of 0.000 1.96, and Service Quality has a positive and significant effect on loyalty with a path value of 0.001 1.96
Keywords : Customer Relationship Management, Brand Image, Service Quality and Loyalty.

Ketersediaan
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Perpustakaan Universitas Riau 1901155647
1901155647
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
1901155647
Penerbit
Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901155647
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
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