CD Skripsi

Pengaruh Persepsi Harga, Social Media Marketing, Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen (Penerbit Dan Toko Buku Zanafa Pekanbaru)

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THE INFLUENCE OF PRICE PERCEPTIONS, SOCIAL MEDIA MARKETING, AND SERVICE QUALITY ON CONSUMER PURCHASE INTEREST (PENERBIT DAN TOKO BUKU ZANAFA PEKANBARU)
By: Nurul Oktaviani
Email : [email protected]
Supervisor : Mashur Fadli, S.E., M.Si.
Business Administration Study Program, Department of Administration Scienes
Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Street. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of perceived price, social media marketing and service quality on consumer buying interest at Zanafa Publisher and Bookstore Pekanbaru. The method used in this research is descriptive and quantitative statistics with a research model accidental sampling. The sample in this study amounted to 98 respondents who were determined using explanatory research and using a questionnaire for data collection techniques. From the analysis of data with measurement models, structural models and hypothesis testing, the results show that price perceptions do not have a positive and significant effect on consumer buying interest path value 0.695 > 0.05 and t-statistic 0.392

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901110377

Penerbit

Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901110377

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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