Image of Pengaruh Penerapan E-Marketing, Kualitas Pelayanan Dan Lokasi Hotel Terhadap Keputusan Pembelian Pada Hotel Unigraha Pangkalan Kerinci
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Pengaruh Penerapan E-Marketing, Kualitas Pelayanan Dan Lokasi Hotel Terhadap Keputusan Pembelian Pada Hotel Unigraha Pangkalan Kerinci

THE EFFECT OF E-MARKETING IMPLEMENTATION, SERVICE QUALITY AND HOTEL LOCATION ON PURCHASING DECISIONS AT UNIGRAHA HOTEL PANGKALAN KERINCI
By: Afrida
Email : [email protected]
Supervisior: Endang Sutrisna
Bussiness Administration Program, Department of Administration Science
Faculty of Social Science and Political Science, Riau University
Pekanbaru, Indonesia
Bina Widya Campus
Jl. HR. Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Telp/Fax. 0761-63277
ABSTRACT
This study aims to determine the effect of implementing e-marketing, service quality and hotel location on purchasing decisions at Unigraha Hotel Pangkalan Kerinci. The method in this study is descriptive and quantitative statistics with the method of analysis in this study is simple and multiple linear regression analysis. The sample in this study amounted to 100 respondents who were determined using random sampling techniques and using questionnaires as data collection. The results showed that the application of e-marketing (X1) has a significant positive effect on purchasing decisions (Y), service quality (X2) has a significant positive effect on purchasing decisions (Y), hotel location (X3) has a positive effect on purchasing decisions (Y) significantly and e-marketing (X1), service quality (X2), hotel location (X3) has a positive effect on purchasing decisions (Y) significantly at Unigraha Hotel Pangkalan Kerinci.
Keywords: E-marketing, Service Quality, Hotel Location, Purchase Decision

Ketersediaan
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Perpustakaan Universitas Riau 1901110524
1901110524
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1901110524
Penerbit
Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1901110524
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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