CD Skripsi

Pengaruh Relationship Marketing Dan Keberagaman Produk Terhadap Loyalitas Konsumen Pada Toko Pm Collection Pekanbaru

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THE INFLUENCE OF RELATIONSHIP MARKETING AND PRODUCT DIVERSITY ON CONSUMER LOYALTY AT
PM COLLECTION PEKANBARU
By : Siti Purnama
Email: [email protected]
Supervisor : Dr. Meyzi Heriyanto, S.Sos.M.si
Business Adminisration Study Program, Depatement Of Administrative Science. Fakulty Of Social and Political Science. Riau University. Pekanbaru. Indonesia
Bina Widya Campus
Jl. H.R Soebrantas Km 12,5 Simpang Baru, Pekanbaru 28293
Telp/Fax. 0761-63277
ABSTRACK This study aims to determine and analyze the effect of relationship marketing and product diversity on consumer loyalty at the PM Collection Pekanbaru store. The method used in this research is quantitative. The sample of this research is 99 respondents which are 10,800 consumers of PM Collection Pekanbaru. The sample technique used in this study is accidental sampling. The data analysis used in this study was SPSS version XXIII. The results of the study are that relationship marketing (X1) has a positive and significant effect on consumer loyalty (Y), product diversity (X2) has a positive and significant effect on consumer loyalty (Y). Thus, PM Collection Pekanbaru has paid attention to all the factors that make consumers come back and add more and more complete brands and sizes of products, so that consumers are interested in coming and buying at the PM Collection Pekanbaru.
Keywords : Relationship Marketing, Diversity Product and Consumer Loyalty.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901156042

Penerbit

Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901156042

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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