CD Skripsi

Pola Komunikasi Pemasaran Ikan Oleh Nelayan Suku Akit di Desa Titi Akar Kecamatan Rupat Utara Kabupaten Bengkalis Provinsi Riau

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Some of the Akit people in Titi Akar Village work as fishermen by utilizing marine products. Their economic system can no longer be categorized as still being at the subsistence level, instead it is included in the trading system, because the marine products they obtain are not consumed by themselves, but are distributed and processed with economic returns to other parties. However, from a marketing perspective, attracting customers and capturing market share is not easy because of increasingly strong market competition between fishing businesses. To achieve sales targets, fishermen need better marketing channels and communication patterns so that marketing activities are effective and efficient. This research is qualitative research using in-depth interview methods. Informants in this research were taken using the snowball sampling technique. Data collection techniques used in this research include in-depth interviews, documentation and observation. In this research the researcher used a qualitative descriptive analysis method. The research results show that the marketing channels in Titi Akar Village use hybrid marketing channels, namely a multichannel marketing system. The Akit tribe fishermen in Titi Akar village have various types, processes, flows and forms of communication patterns. The types of communication patterns used by Akit fishermen are interpersonal communication patterns, group communication patterns and mass communication patterns. For the communication pattern process, they use primary communication patterns and secondary communication patterns. This interaction flow is carried out in one way, two way and multi-way. The communication pattern used by Akit fishermen uses the chain communication pattern, Wheel communication pattern and All Channel communication pattern. Communication obstacles for Akit tribe fishermen in marketing fish in Titi Akar Village include cellular network disruption and conflict between Akit tribe fishermen over fishing locations.

Keywords: Communication Patterns, Marketing, Akit Tribal, Titi Akar

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1904113018

Penerbit

Pekanbaru : Universitas Riau - FAPERIKA – Agrobisnis Perikanan., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1904113018

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGROBISNIS PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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