CD Skripsi

Penggunaan E-Commerce Oleh Rumah Bumn Kepulauan Meranti Sebagai Sociopreneur Terhadap Optimalisasi Pemanfaatan Potensi Sagu

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Rumah BUMN Kepulauan Meranti brings a breath of fresh air to local MSMEs, especially MSMEs engaged in processing sago derivative products. With the help of technology and the internet, interfering in all community activities is certainly a strategy to optimize the potential of sago in the Meranti Islands Regency. This research aims to reveal the use of e-commerce, identify factors that influence the use of e-commerce, and explore the role of social networks in supporting the success of Rumah BUMN Kepulauan Meranti as a sociopreneur in optimizing the utilization of sago potential through E-Commerce. The research method used is a descriptive qualitative approach through interviews, observation, and document analysis. The research results show that social networks play an important role in helping Rumah BUMN Kepulauan Meranti to expand market reach, increase awareness of sago products, and strengthen branding as a Sociopreneur. With good cooperation with various parties, Rumah BUMN Kepulauan Meranti can optimally utilize the potential of sago so that it has a positive impact on the local community and the surrounding environment. This research provides an important contribution to understanding the importance of the role of social networks in supporting the development of E-Commerce to increase the sustainable use of sago potential.

Keywords: E-Commerce, Rumah BUMN Kepulauan Meranti, Sago, Sociopreneur

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001126449

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001126449

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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