CD Skripsi

Pengaruh Iklan Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Azwa Perfume Pekanbaru

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Azwa Perfume Pekanbaru is a local perfume company that has created its own brand and fragrance. The marketing communication strategy they do, especially in terms of advertising and sales promotion, is in order to attract consumers to make purchases and still exist and survive in today's era. The theory used in this study is the stimulus-Organism-Response (S-O-R) theory. The purpose of this study is to analyze whether there is an influence between advertising and sales promotion on the purchase decision of Azwa perfume Pekanbaru products.
The research method used is quantitative with an explanatory approach and questionnaires as the main instruments in data collection. The population in this study is consumers of Azwa Perfume Pekanbaru members totaling 862 members. In determining the sample using the slovin formula with the number of respondents as many as 90 respondents using non-probability sampling techniques in the form of accidental sampling. This research was processed and analyzed using the IBM SPSS Version 26 program.

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دستیابی

Detail Information

سلسلہ عنوان

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حوالہ نمبر

1901155637

ناشر

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2024

Collation

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زبان

Indonesia

آئی ایس بی این/آئی ایس ایس این

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درجہ بندی:

1901155637

Content Type

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Media Type

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Carrier Type

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شامل کریں

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موضوع(s)

ILMU KOMUNIKASI

مخصوص تفصیل معلومات

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Statement of Responsibility

Mutia

Other version/related

فائل منسلک کرنا

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