CD Skripsi

Pengaruh Brand Image Dan Service Excellent Terhadap Loyalitas Konsumen Pada Cv. Belilas Motorindo Mandiri Di Selensen (Indragiri Hilir)

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This research was proposed to understand the influence between brand image and excellent service on CV. Belilas Motorindo Mandiri in Selensen (Indragiri Hilir). Rapid changes in the industrial sector have resulted in many products entering the market. Every consumer has different attitudes and behavior towards a product. Companies must be able to create innovative policies and strategies to gain the trust and loyalty of very important consumers. The independent variables are brand image and excellent service while the dependent variable is consumer loyalty. The method used in this research is quantitative. The sample used was purposive sampling of CV consumers. Belilas Motorindo Mandiri Selensen. The data source used in this research is primary data obtained by distributing questionnaires, then processed using SPSS software. The results of the research prove that the variables brand image and service excellence simultaneously have a significant influence on consumer loyalty.
Keywords: Brand Image, Excellent Service and Consumer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110053

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110053

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADMINISTRASI BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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