CD Skripsi

Perilaku Konsumen Dalam Membeli Ikan Laut Di Pasar Minggu Bangko Kiri Kecamatan Bangko Pusako Kabupaten Rokan Hilir Provinsi Riau

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This research was conducted in November 2023 in Bangko Kiri Village, Bangko Pusako Sub-District, Rokan Hilir Regency, Riau Province. The purpose of this study was to determine the cultural, personal, social and psychological factors in buying sea fish and to analyze the relationship between cultural, personal, social and psychological factors with the amount of sea fish consumption in Bangko Kiri Sunday Market. This research uses a survey method with a quantitative approach. Determination of respondents using accidental sampling method (coincidence sample) which uses 42 consumers. Data collection is done with questionnaires, interviews and documentation, then the data that has been obtained is analyzed using spss. The results showed that the overall behavior of sea fish consumers in Sunday Market was in the good category with a total score of 2846, meaning that consumer behavior towards cultural, personal, social and psychological factors was in good condition. The relationship between cultural, personal, social and psychological factors with the amount of consumption has a positive relationship (unidirectional) with the amount of fish consumption. Then cultural factors have a significant relationship (real) and personal, social and psychological factors do not have a significant relationship (not real) with the amount of fish consumption.
Keywords: fish consumption, buying behavior, fish market

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1904113853

Penerbit

Pekanbaru : Universitas Riau FAPERIKA Agrobisnis Perikanan., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1904113853

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGROBISNIS PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Melda

Versi lain/terkait

Lampiran Berkas

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