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Image of Persepsi Dan Kepuasan Konsumen Pada Pembelian Kopi Nira Aren Di Pondok Kopi Aren Damai Langgeng Kota Pekanbaru
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Persepsi Dan Kepuasan Konsumen Pada Pembelian Kopi Nira Aren Di Pondok Kopi Aren Damai Langgeng Kota Pekanbaru

Nikita Salsabila / 1806113407 - Nama Orang;

This research aimed to understand customer characteristics, analyzed perception based on the level of importance dan performance of marketing mix attributes, and assessed consumer satisfaction level with the marketing atribut of Pondok Kopi Aren Damai Langgeng in Pekanbaru City. The respondents were selected by a purposive sampling method. Data were analyzed using descriptive analysis, Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) method. The research results indicated that the highest to lowest level of importance and performance of marketing mix variables, in sequence, are product, place, price and promotion. Meanwhile, in terms of performance, the sequence are product, price, place and promotion.The results showed the characteristic of consumers based on gender were dominated by men, with the age category “late adulthood” which is 36-45 years, married, has college education, with a job as a entrepreneur and average monthly income >IDR.4.500.000. Based on the Cartesian diagram analysis, the atribut that urgently need improvement are business sign, facilities and infrastructure. The results of the research showed that the Customer Satisfaction Index (CSI) is 79,32%, which indicates that customer satisfaction is within the category of satisfied.


Keywords: Customer Satisfaction, Marketing Mix, Sugar Palm, Sap, Coffee


Ketersediaan
#
Perpustakaan Universitas Riau 1806113407
1806113407
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
1806113407
Penerbit
Pekanbaru : Univeritas Riau - F. Pertanian - Agribisnis., 2024
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
1806113407
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
AGRIBISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Vina
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
  • COVER
  • DAFTAR ISI
  • ABSTRAK
  • BAB I PENDAHULUAN
  • BAB II TINJAUAN PUSTAKA
  • BAB III METODOLOGI
  • BAB IV HASIL DAN PEMBAHASAN
  • BAB V KESIMPULAN DAN SARAN
  • DAFTAR PUSTAKA
  • LAMPIRAN
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