CD Skripsi

Pengaruh Pelaksanaan Promosi Dan Pemilihan Lokasi Dealer Terhadap Minat Beli Mobil Toyota Innova Pada Unit Pemasaran Pt. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau

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THE INFLUENCE OF PROMOTION IMPLEMENTATION AND LOCATION SELECTION ON BUYING INTEREST TOYOTA INNOVA IN SALES UNIT PT. AGUNG TOYOTA PANGKALAN KERINCI, PELALAWAN, RIAU

By: Adjie Marditillah Dhiza
Email : [email protected]
Supervisor : Mashur Fadli
Business Administration Study Program, Department of Administrative Sciences, Faculty of Social and Political Sciences, University of Riau, Pekanbaru Indonesia Bina Widya Campus, Jl. H. R Soebrantas Km 12.5 Simp. Baru, Pekanbaru 28293 Tel/Fax. 0761-63277


ABSTRACT
This study aims to determine the influence of promotion and location on buying interest in Toyota Innova cars Pt. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau. The methods used in this study are descriptive statistical analysis and multiple linear regression. The sample in this study amounted to 66 respondents using the slovin method and using questionnaires/questionnaires and interviews as research instruments. Through instrument tests and data analysis techniques which include validity tests, reliability tests, classical assumption tests, regression equation tests, partial tests, simultaneous tests, and determination coefficient tests, the results were obtained that promotional assessments (X1) have a positive and significant effect on buying interest (Y), location (X2) has a positive and significant effect on buying interest (Y), and promotional assessments (X1) and location (X2) have a positive and significant effect on buying interest (Y) in Toyota Innova cars PT. Agung Toyota Pangkalan Kerinci, Pelalawan, Riau.

Keywords: Promotion, Location and Buying Interest.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901156177

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901156177

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADMINISTRASI BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

ERA

Versi lain/terkait

Lampiran Berkas

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