CD Skripsi

Persepsi Pelanggan Terhadap Bauran Pemasaran 4p Toko Pertanian Trubus Kota Pekanbaru

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This research was carried out at the Trubus Pekanbaru Store. The Trubus shop has implemented several marketing mix strategies including: selling quality products at affordable prices, having a comfortable place and various attractive promotions such as cashback for loyal Trubus shop customers. The purpose of this research is to identify customer characteristics in the Trubus Pekanbaru agricultural product business, identify the application of the marketing mix to customer satisfaction at the Trubus Pekanbaru agricultural store and identify marketing mix variables that have a significant effect on customer satisfaction at the Trubus Pekanbaru store. This type of research data uses qualitative data, namely research, whose purpose is to understand the phenomena experienced by the research subject. The research method is to find out and describe how customers perceive the 4P Marketing Mix (Product, Price, Promotion, Place). The data used in this study consisted of two types, namely primary data and secondary data.The results showed that consumer perceptions related to the characteristics of most of the respondents of Trubus Pekanbaru Stores were male who were in the productive age group with a final education of high school graduates and were married, these customers had an income in the UMR middle income range. While the results of the study, Trubus Agricultural Store in Pekanbaru succeeded in creating a very positive perception from customers on the quality of the products offered and effective promotional strategies. Although there are variations in customer perceptions of other aspects such as price and place, the store's success in providing quality products and communicating promotions well has had a positive impact on customers. This suggests that focusing on developing and marketing superior products and creative promotional strategies can be key to maintaining a good position in the market and enhancing overall business growth

Keywords: Farmer, Customer, Marketing Mix, Perception

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806124753

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806124753

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zenny

Versi lain/terkait

Lampiran Berkas

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