CD Skripsi

Tindakan Sosial Ojek Konvensional Di Dalam Perkembangan Ojek Online Di Kecamatan Tuah Madani

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The arrival of online ojek does have a significant impact on conventional ojek drivers, who often feel that online ojek have taken some of their customers. This increasingly fierce competition sometimes leads to conflict between online ojek drivers and traditional base ojek drivers. This study aims to determine: 1) the background factors of conventional ojek, 2) conventional ojek strategy amid the development of online ojek. Subjects selected in this study amounted to four informants using accidental sampling technique. This type of research uses a descriptive qualitative approach. Data collection techniques with interviews, documentation and observation. The results of this study indicate that the factors that influence conventional ojek to survive until now are due to limited access to technology, relationships and networks, and being a conventional ojek is moreprofitableand free. Price adjustment strategy is a way used by conventional ojek drivers to maintain their attractiveness amid competition with online ojek services. Price bargaining with customers allows them to reach an agreement that suits both parties.


Keywords: Ojek Konvensional, Social action, Ojek Online

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113115

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113115

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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