CD Skripsi
An Analysis Of Figurative Language Of Beauty Advertisement In English Magazines
This study focuses on the figurative language found in People magazine and Marie Claire magazine’s beauty advertisements that published in December 2022 to October 2023. This study purposes to explore the types of figurative language found in beauty advertisement and also to explain the contextual meaning of the texts containing figurative language used on beauty advertisement of the People magazine and Marie Claire magazine. The data were analysed by a descriptive-qualitative analysis method as the research data approach. The researcher used the theory of Abrams (1999) and Tarigan (1985) to analysed the data. The finding of this study shows that there are twenty-three of figurative language used in beauty advertisements in people magazine and Marie Claire magazine from eight edition published from December 2022 to October 2023. Therefore, there are 5 types of figurative language which found in both magazines which are alliteration, personification, hyperbole, repetition and metaphor. Result revealed that the most frequently used of figurative language is alliteration, which took nine. Hyperbole and personification are the second most frequently used of figurative language which there are six each. Moreover, there are repetition and metaphor where one of each was found in the beauty advertisements in people magazine and Marie Claire magazine. Keywords: figurative language, beauty advertisement, English magazines.
Keywords: figurative language, beauty advertisement, English magazines
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