CD Skripsi

Persepsi Peternak Ayam Petelur Terhadap Pelayanan Kredit Usaha di Bank Nagari Kecamatan Lintau Buo Utara Kabupaten Tanah Datar

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Banks are financial institutions that aim to support the implementation of national development in order to increase equity and economic growth. The factor that determines the level of success of the company is the company's ability to provide services to its customers so that there are no complaints about the services provided by bank employees. In this case, the perception of chicken farmer customers can influence the decision of farmers to utilize KUR services. This study aims to identify the characteristics of farmers, analyze the perceptions and expectations of farmers and analyze the level of satisfaction of farmers with KUR services at Bank Nagari Lintau Buo Utara. Descriptive analysis, to determine the level of perceptions and expectations is a Cartesian diagram while the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) are to determine the level of customer satisfaction with services at Bank Nagari. The results showed that breeders at Bank Nagari were dominated by male customers with an age category of 36-45 years. Based on the results of perceptions and expectations using Cartesian diagrams and the Customer Satisfaction Index (CSI) method, breeders on KUR services are classified as very satisfied, namely 89.55% related to the five variables studied, namely physical evidence (tangibles), reliability (reliability), responsiveness (responsive). assurance, and care (empathy). While the Importance Performance Analysis (IPA) method needs to be improved because there is still 10.45% unmet satisfaction found in quadrant I, namely, farmers have high expectations while satisfaction is low. This means that quadrant I needs to be repaired and improved by Bank Nagari, the indicators included in quadrant I, namely the timeliness of service can be expected as promised so that customers do not feel disappointed.

Keywords: Perception, small loans, breeder

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906156032

Penerbit

Pekanbaru : Univeritas Riau - F. Pertanian - Agribisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906156032

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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