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Pengaruh Orientasi Kewirausahaan Dan Modal Sosial Terhadap Kinerja Umkm Dengan Keunggulan Bersaing Berkerlanjutan Sebagai Mediasi (Studi Pada Umkm Pariwisata Di Kabupaten Kampar)

ABSTRACT
This study aims to determine and examine the effect of entrepreneurial orientation and social capital on MSME performance with sustainable competitive advantage as mediation. The population of this research is tourism MSMEs in Kampar Regency, Riau Province. The sampling technique used was purposive sampling. Data were collected through questionnaires with a total of 133 respondents who are managers of tourism MSMEs. The results showed that entrepreneurial orientation and social capital affect MSMEs and sustainable competitive advantage. Sustainable competitive advantage affects MSME performance and sustainable competitive advantage indirectly mediates the effect of entrepreneurial orientation and social capital on MSME performance. This research realizes that entrepreneurial orientation and social capital are factors that contribute to the success of tourism MSMEs and sustainable competitive advantage plays an important role in creating opportunities that can improve performance.
Keywords: entrepreneurial orientation, social capital, sustainable competitive advantage, MSME performance and tourism MSMEs.

Ketersediaan
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Perpustakaan Universitas Riau 2102124369
2102124369
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2102124369
Penerbit
Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – AKUNTANSI.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2102124369
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Akuntansi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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