CD Skripsi

Aplikasi Tiktok Sebagai Media Promosi Usaha Kuliner Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Riau

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The development of digital technology has had a significant impact on the business world, including the culinary sector. TikTok, as one of the social media platfroms with rapid user growth, offers opportunities for entrepreneurs, including students, to promote their products more widely and interactively. This research aims to analyze the utilization of TikTok as a promotional medium for culinary businesses among students of the Faculty of Economics and Business (FEB) at Riau University (UNRI).
The research method used is a descriptive qualitative approach, with data collection techniques involving in-depth interviews and observations. The results indicate that TikTok plays an important role in enhancing the visibility of student culinary businesses through its interactive features, although there are challenges in creating engaging content and the platfrom's ever-changing algorithms. Therefore, effective marketing strategies are needed to optimize the use of TikTok in culinary promotion...


Keywords: TikTok, digital promotion, culinary business, students, online marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101110778

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101110778

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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