CD Skripsi

Persaingan Usaha Tidak Sehat Terhadap Penetapan Harga Jasa Transportasi Kempang Di Kecamatan Rangsang Barat Kabupaten Kepulauan Meranti

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ABSTRACT
Predatory pricing refers to the practice of selling or supplying goods and/or services at a loss with the intention of eliminating competitors from the market. The Meranti Islands Regency, characterized by its insular geography, is highly dependent on inter-island transportation to connect various islands. Currently, inter-island transport using wooden mini ferries, commonly known as kempang, capable of carrying passengers and motor vehicles in large numbers, is operated by both private companies and individuals. A case of unfair business competition has occurred involving predatory ticket pricing by one of the kempang operators in Rangsang Barat District. This study aims, first, to analyze the pricing practices of kempang transportation services in Rangsang Barat District; and second, to examine the impacts resulting from the predatory pricing practices undertaken by the kempang operators in the area.
This research employs a sociological approach. The study was conducted in Rangsang Barat District, Meranti Islands Regency. The population and sample in this research include the Meranti Islands Regency Transportation Department, kempang owners in Rangsang Barat District, and consumers who use kempang transportation services. The data used in this study consist of both primary and secondary data, while data collection techniques involved interviews and questionnaires.
The findings of this study reveal two main conclusions. First, the pricing of kempang transportation services below the standard price (predatory pricing) by one of the operators in Rangsang Barat District constitutes a violation of Article 20 of Law No. 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition. Second, the practice of setting prices below the average by one kempang operator has had negative impacts on competing businesses. Other operators are unable to enter the market, resulting in financial losses such as decreased income, increased competition pressure, and potential bankruptcy. For consumers, the impact is both positive and negative. On the positive side, competition leads to more affordable prices and a wider range of choices; the lower pricing benefits consumers by allowing them to choose more economical kempang transport options. On the negative side, however, such practices may compromise safety standards, as cost-cutting measures could affect service quality.
Keywords: Unfair Business Competition, Price Fixing, Transportation Services

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1809110096

Penerbit

Pekanbaru : Universitas Riau – F.HUKUM – HUKUM PERDATA BISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1809110096

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUKUM PERDATA BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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