CD Skripsi

Aspek Sosial Pemasaran Kelapa Sawit Di Desa Suka Mulya Kecamatan Bangkinang Seberang Kabupaten Kampar

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Many people in Suka Mulya Village cultivate oil palm plantation with pure swadaya and stakeholder form. The marketing system of oil palm product join small boss and big boss before it carry to oil palm manner factory. There are social aspect that interesting thing to research. The purpose of these research are to identificate marketing type of oil palm in swadaya form, to analyze the reason of patron-client combination according to oil palm farmer, to analyze the level of dependence. This research use to case study method with 10 person sample. They are oil palm farmer with pure swadaya form. The resultof these research indicate oil palm marketing between the purely swadaya oil palm farmer and the boss. Such as production connection or buying / selling transaction and social connection that found in patron-client combination type. In buying selling transaction, there are two form of marketing channel. The first is the production harvest production selling to small boss then it selling again to factory with SPB (Surat Pengantar Buah) from big boss. Price fixed followed to price information that take by factory. Patron-client farmer connection in Suka Mulya Village is pyramid patron-client. The level of dependence that happen between farmer and boss direct to marketing dependence and production factor at 100 percent. In the daily necessaries, the farmer depend to the boss too. The dependence connection that happened between farmer and boss direct to cooperation and the requirement of each other where that give benefit to them.
Keyword: Social aspect, marketing, oil palm farmer

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02.108 (0014)

Penerbit

Pekanbaru : Universitas Riau - FAPERTA - Agribisnis., 2008

Deskripsi Fisik

ix, 84 hlm.: ilus.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02.108 (0014)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

zelpino

Versi lain/terkait

Lampiran Berkas

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