CD Skripsi

Penerapan Green Marketing Melalui Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Membeli Rumah Di Perumahan PT. Asta Karya Pekanbaru

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This Research aims to analyse the application of Green marketing on marketing mix variabels consisting of product, price, location, and promotion of the consumer’s decision to buying a house in housing PT. Asta Karya Pekanbaru.
This research uses propotional random sampling technique in sample collection with the sample number 268. The method of analysis used in this research was descriptive quantitative. Method and multiple liner regression analysis with SPSS version 17.
From the result of the testing that has been done, proven simultaneous regression test (Test F) Indicates that all independent variables studied had a significant in influence on the purchase decision variables that in fluence the promotion has strong/significant to the variable purchase decision. The Magnitude of the coefficient of determination obtained the effect that these fourth variable together against the dependent variable is equal to 51.3 percent, while the remaining 48.7 percent is in fluenced by other variables not examined in this research.
Keywords: Green Marketing, Marketing Mix (Product, Price, Location, Promotion) and the Purchase Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.113 (0069)

Penerbit

Pekanbaru : Universitas Riau - FEKON - Manajemen., 2013

Deskripsi Fisik

xii, 98 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02.113 (0069)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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