CD Skripsi

Analisis Usaha-Usaha Pemasaran (Kasus Usaha Dagang Batu Alam Kota Pekanbaru)

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This study aims to determine the marketing effortsof natural stone Pekanbaru city and to knowthe constraints facedin marketing natural stone products. Researchers obtain data directly from the business unitconcerning therespondents to theresearch problems, such asin formation on marketing natural stone pekanbaru city. The method usedin this study isqualitative methods of data that can not be realizedin the form offigures but ratherin the form ofan explanation that describes the shape ofthe state, process, certainevents.Data collection techniques by using a questionnaire (questionnaire), observation and interviews
Research shows that the marketing efforts made by the sellerof natural stone pekanbaru city thatsellface to face anddirectsellers to meet and offer their products to consumers, improved service ability andservice to consumersat the time of installation of natural stone, so that consumers are interested in doing subsequent purchasesof natural stone and some employers give bonuses or discounts to attract consumers to buy the products offered.While the constraints faced by entrepreneurs natural stoneis the number ofconsumers whodo notpay fornatural stonet hat has been bought, sold natural stone that is oftend amagedat the time of distribution to buy erswhoare outside the area of Pekanbaru, and the price offuel oil (BBM) theriseis alsoa bottleneck inthe distribution ofnaturalstoneto consumersespecially those outsidethe areaPekanbaru.
Keywords: Attemptsmarketing, natural stonetrading business

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.115 (0121)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2015

Deskripsi Fisik

xii, 51 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 04.115 (0121)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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