CD Tesis

Analisis Komunikasi Pemasaran Terpadu Terhadap Citra Dan Reputasi Perusahaan Pengaruhnya Terhadap Keputusan Pembelian Produk Listrik Prabayar Pada PT. PLN (Persero) Wilayah Riau Dan Kepri

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MOCHAMAD YUSUF, NIM 1110 024 6972 Analysis of the Integrated Marketing Communications and Corporate Image Repurasi Company and Its Effect on Decisions Pembelihan Prepaid Electricity Products at PT. PLN (Persero) of Riau and Riau Islands .. Under the guidance Samsir and Sri Restuti. The study was conducted at PT. PLN (Persero) of Riau and Riau Islands. The purpose of this study to analyze the impact of the Integrated Marketing Communications Corporate Image, the influence of the Integrated Marketing Communications Corporate Reputation, the influence of the Integrated Marketing Communications Prepaid Electricity Purchase Decision. Pengarug indirect as well as integrated marketing communications to the buying decision Prepaid electricity through Variable Image and Corporate Reputation. The population is scattered Prepaid Electricity Customers in Riau Province, registered and have an email address, samples included 100 Customer's data by sending a questionnaire study via Email. • There is an effect of integrated marketing communications to the corporate image of 0616, the higher quality and integrated marketing communications will directly enhance the company's image PLN and vice versa. • There is an effect of integrated marketing communications to the reputation of the company for 0652, higher quality and integrated marketing communications will directly enhance the company's reputation PLN and vice versa. • Integrated marketing communications by the Company PLN directly influence the purchasing decisions made by customers for 0617 • Through integrated marketing communications company image has no effect on purchasing decisions by customers for 0079 because there is still pelayana in terms of customer service complaints are not maximized perceived by consumers. • Through integrated marketing communications Corporate Reputation influence on purchasing decisions by customers amounted to 0.499 due to the campaign - a campaign that has made the company PLN to make customers better know PLN as well as growing confidence in the existence of the company PLN in managing the national electricity Recommended to PLN Company management continues - constantly improving and memaksilakan all integrated marketing communication channels so that all customers get good value for the benefit of the company.
The management company should be able to develop and maintain the image, in the form of a positive brand impression that has formed in the minds of consumers. This can be done by maintaining and improving the integrated marketing communication

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 17 .116 (0001)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Pemasaran., 2016

Deskripsi Fisik

xxiii, 116 hlm,;ill 53 cm

Bahasa

ISBN/ISSN

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Klasifikasi

10 17 .116 (0001)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KIMIA

Info Detail Spesifik

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Pernyataan Tanggungjawab

lubis

Versi lain/terkait

Lampiran Berkas

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