CD Tesis

Pengaruh Kualitas Interaksi, Lingkungan, Hasil Terhadap Kepuasan Dan Loyalitas Pelanggan Pada PT. Waskitakarya (Persero) Divisi Regional I Sumatera

---

ADI SUTRISNO, NIM 1110246499. The effect of interaction quality, the environment and the results of the customer satisfaction and loyalty on Persero PT. Waskita Karya Tbk Regional Division I – Sumatra.
The study was Conducted at Persero PT. Waskita Karya Tbk Regional Division I – Sumatra. The Purpose of this study to analyze the services quality interms of the dimension of interaction quality, environmental quality, quality of results. Population and sample in this study are customers or service users that were / are working with PT. Wakskita Karya work. Reseach data is analyzed using Partial Least Squart with the program SmarPLS Version 2.0.
The Results showed that the quality result positeve effect on satisfaction and loyalty of service users, the quality of the environment does not effect the satisfaction of service users due some environments that are not well still perceived by service users as well as the quality of the ineteraction positive effect on satisfaction and loyalty of user service PT. Waskita Karya.The Results also showed that amounted to 70,86 % the model of research can be used to assess the quality of the services contained in the PT. Waksita Karya.
Persero PT. Waskita Karya management recommended to work to inprove their environmental quality to be able to make the service users are more satisfied. Always provide inprovements in service quality, despite being in good condition so the longer the quality of services will be increased and sustained.
Keywords: Quality Service, Interaction, Environment, Result.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

10 12 .116 (0018)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Pemasaran., 2016

Deskripsi Fisik

iii, 80 hlm,;ill 29 cm

Bahasa

ISBN/ISSN

-

Klasifikasi

10 12 .116 (0018)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN PEMASARAN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

lubis

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar