CD Skripsi

Persepsi Wisatawan Terhadap Pelaksanaan Promosi Objek Wisata Istana Siak Provinsi Riau

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This research purpose for knowing how to implementation a promotion that already excecution by manager of a tour Object in Siak palace Riau Province and for knowing the response of respondents to the promotion of a tour Object in Siak palace Riau Province by using the promotional mix consist of advertising, sales promotion, personal selling and public relation.
This research uses descriptive quantitative method to analyzes the appointed problem. The samples by using accidental sampling. Where as, the data accumulation technique of this research uses observation, questionaire, and interview. To establish interval’s length, it uses likert scale measuring.
Based on the research that has been done, the responses of respondents regarding the implementation of the promotional attraction Siak palace Riau Province which includes advertising, sales promotion, personal selling and public relation results obtained from the assessment responden is less good.
Keyword : Marketing, Promotion, Advertising, Sales Promotion, Personal Selling, Public Relation, Istana Siak in Riau Province.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.115 (0065)

Penerbit

Pekanbaru : Universitas Riau - Fisip - Usaha Perjalanan Wisata., 2015

Deskripsi Fisik

ix, 92 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 07.115 (0065)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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