CD Skripsi

Pengaruh Service Quality Dan Relationship Marketing Terhadap Loyalitas Nasabah Asuransi (Studi Kasus pada PT. Prudential Prudamai Pekanbaru)

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This study aims to determine the effect of service quality and relationship marketing on customer loyalty (Case Study PT. Prudential Life Assurance Pekanbaru. Service Quality as a variable (X1) relationship marketing as a variable (X2) and customer loyalty as (Y).
The method in this research is descriptive and quantitative using SPSS 20, wherein the samples used are customers of PT. Prudential Life Assurance Pekanbaru by respondents as many as 100 people. The formula used to determine the sample slovin, as well as a sampling technique by purposive sampling. Data collection through questionnaires.
Based on the results of the use of statistics and analysis using multiple linear regression , t test and f test so it can be seen that the positive and significant effect either simultaneously or in partial service quality and relationship marketing on customer loyalty .
Keywords : Brand Image, Brand Trust an Customer loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.116 (0054)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Adminitrasi Bisnis., 2016

Deskripsi Fisik

viii, 101 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.116 (0054)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU ADMINITRASI BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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