CD Tesis
Perilaku Pedagang Dalam Pengelolaan Sampah Di Pasar Dupa Kota Pekanbaru
In garbage management in Dupa market Pekanbaru also influenced by the participation and behaviour of traders. According to fish bein and ajzen factors that affect the internally : behaviour beliefs, attitude toward behaviour, normative beliefs, subjective norm, control beliefs, appreciated behaviour control. Externally : social aspects and cultural aspects. This research aims to find out how garbage management in Dupa market Pekanbaru, to find out traders behaviour in garbage management in Dupa market Pekanbaru and also to find out factors that affect trader behaviour in garbage management. This research using quantitative descriptive research methods thats aims to explain, summarizes various conditions, situations or variable that arise become object of research. Then lift to surface character or description of the research. From research by the author, it is know that garbage management by CV. Mutiara Abadi. Has good enough implementation to have janitor, facilities and infrectructure to transport garbage to the dumpster and landfills. Trader behaviour in garbage management in Dupa market based alternative answers of respondents through questionnaire, can be identified and cetegrried in the low levels due to 25 % until 50 % with value of P = 31,94 %. This show that traders behaviournin ngarbage management is still low for category unfavorable behavioral assessment so that there are still problems, ranging from many of garbage piled up in the stall corner. Factors that affect traders in garbage management is social factors where they have habit of liffering and fallowed by other traders. Cultural factors that the inperaction among traders and influencing individual of traders that littering in no problem and do not feel ashamed to do it.
Keywords : Traders, Behaviours, Market Aproach.
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