Image of Pengaruh Kualitas Pelayanan, Citra Toko, Dan Suasana Toko Terhadap Minat Beli Konsumen (Studi Konsumen Pada Ritel Modern Sb Houseware Bukittinggi)
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Pengaruh Kualitas Pelayanan, Citra Toko, Dan Suasana Toko Terhadap Minat Beli Konsumen (Studi Konsumen Pada Ritel Modern Sb Houseware Bukittinggi)

This study aims to determine how much influence the quality of service, store image, and the atmosphere of the store to consumer buying interest in the company SB Houseware Bukittinggi branch. Samples in this study were taken as many as 100 respondents and techniques used Probabilitas Sampling. the data in this study using survey methods through questionnaires filled by consumers. Data obtained from the results of the questionnaire and then processed to then tested by statistics memlalui SPSS program. The results of analysis using simple linear regression analysis, multiple linear regression analysis, determination test (R2), individual significance test (t test), and simultaneous significant test (Test F) so that it can be seen that service quality variables influence consumer buying interest variable, store image have an effect on consumer buying interest variable, store atmosphere variable influencing consumer buying interest variable, and service quality variable, store image, store atmosphere influence simultaneously to consumer buying interest variable. The calculation results are known R Square is the coefficient of determination and obtained R Square value of 0.541. That is, the quality of service, store image, and the atmosphere of the store affects consumer buying interest by 54.1%.
Keywords: Service Quality, Store Image, Store Atmosphere, and Purchase Intention

Ketersediaan
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Perpustakaan Universitas Riau 01 04. 118 (0024)
01 04. 118 (0024)T
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
01 04. 118 (0024)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ilmu Sosial Dan Ilmu Politik – Ilmu Administrasi Bisnis.,
Deskripsi Fisik
xi, 88 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
01 04. 118 (0024)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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