CD Skripsi

Analisis Pemasaran Karet Di Desa Pulau Rambai Kecamatan Kampar Timur Kabupaten Kampar

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This research aimed to analyze the marketing of rubber in Pulau Rambai Village Kampar Timur Sub-district Kampar District based on marketing channels, market structure, market conduct, and market performance. On farmer’s sample used purposive sampling and merchant’s sample used snowball sampling. The results of this research were (1) marketing channels of rubber consisting of three channels: marketing channel I from farmers, collecting traders, wholesalers and factory, marketing channels II from farmers, collecting traders and factory and marketing channels III from farmers, KUB (Kelompok Usaha Bersama) Primatani and factory; (2) the market structure had a larger number of sellers than the buyer, had barrier in and out of the market, and in the form of oligopsony and monopsony markets; (3) market conduct leds to imperfect competition markets with moderate correlations between prices at the level of farmers and wholesalers; (4) In market performance on marketing channel I resulted in marketing margin of Rp 1.999,99/kg, marketing channel II Rp. Rp 1.813,89/kg, while at marketing channel III Rp 766,67/kg. In marketing efficiency I equal to 15,41%, marketing channel II 9,48%, and marketing channel III 7,78%. Farmer's share marketing channel I was78,74%, marketing channel II was 80,72% while on marketing channel III was 91,85%.
Keywords: Conduct, marketing, performance, rubber, structure

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 118 (0040)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnis., 2018

Deskripsi Fisik

xiv, 112 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 118 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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