CD Skripsi

Strategi Pengembangan Usaha Mikro Kecil Menengah (Studi Kasus Usaha Pengolahan Lele Umkm Sedap Bakat, Pekanbaru)

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The purpose of this study aims to analyze the development strategy of
micro, small, medium enterprises Sedap Bakat. The subject of this study is Micro,
Small, Medium Enterprises Sedap Bakat in Pekanbaru. The instruments of data
collection were an open quetionnare and interviews. Data ware analyzed by using
SWOT matrix. The result showed that the alternative strategies that can be applied by
the company such as increasing the quality of products and services, expanding the
market, rinning professional management system, increasing production capacity and
increasing manpower by utilizing aid or loans to financial institutions, increasing
promotion with social media, efficiency of production costs according to taste and
needs of consumers, and open an outlet at public area. The result analysis shows that
company has the strength that can be utilized in reaching the existing opportunity, with
the main of strategies such as improve the quality of products and services, expanding
the market.
Keywords: Strategi of development, micro, small, medium enterprises

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 118 (0017)

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi., 2018

Deskripsi Fisik

vi, 50 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 118 (0017)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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