CD Skripsi

kepuasan konsumen terhadap produk keripik cabe di kelurahan sedinginan kecamatan tanah putih kabupaten rokan hilir

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The formulation of the problem in this research is how high the
consumer satisfaction of chili chips product in Sedinginan Village, Tanah Putih Subdistrict,
Rokan Hilir Regency? How big is the contribution of consumer satisfaction to
chili chips products based on the indicators used as a factor in the Village Sedinginan
Tanah Putih District Rokan Hilir Regency? The benefits of this research is to contribute
thoughts to the concept of customer satisfaction in urban Sedinginan. This research is
descriptive with quantitative approach. The population in this study is 65 people.
Sampling in this study using simple random sampling. The instrument used is a
questionnaire containing 53 statement items. Consumer Satisfaction Of Chilli Chips
Products In Kelurahan Sedinginan Tanah Putih Subdistrict Rokan Hilir Regency is
measured by indicators (1) attitude, (2) feeling and (3) expectation. From the results of
the study note that Consumer Satisfaction Against Chips Chili Products In Subdistrict
Sedinginan Tanah Putih District Rokan Hilir Regency included in the high category.
The highest mean on the expectation of consumer satisfaction with mean 3,98 and SD
0,91 then followed by attitude of consumer satisfaction with mean 3,89 and SD 1.00 and
after that consumer satisfaction which is low is consumer feeling satisfaction that is
mean 3, 87 and SD 0.99. Its meaning is the feeling is not very influential on consumer
satisfaction chili chips.
Keywords: Consumer Satisfaction Against Product

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 11. 118 (0002)

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Luar Sekolah., 2018

Deskripsi Fisik

x, 91 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 11. 118 (0002)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN LUAR SEKOLAH

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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