CD Skripsi

Strategi Promosi Wisata Dinas Kebudayaanpariwisata Pemuda Dan Olahragakabupaten Kuantan Singingi

---

ABSTRACT

This study aims to find out the strategy of tourism promotion that has been implemented by the Department of Culture, Tourism, Youth and Sports Kuantan Singingi Regency and to determine the inhibiting factors of promotional activities undertaken. The research method that is used is qualitative descriptive. The main informants of the study were Head of Culture, Tourism, Youth and Sport Office of Kuantan Singingi Regency, supporting informants were head of Tourism and Creative Economy, Section Head of Tourism Resources, Tourism Section Head, and Staff of Tourism and Creative Economy. Data collection is done by direct observation, interview, and documentation. Data analysis is done through the stages of data collection, data reduction, data presentation and conclusion. The results of this study concluded that the Tourism Promotion Strategy that has been implemented by the Office of Culture, Tourism, Youth and Sports Kuantan Singingi Regency are advertising, sales promotion, public relations and online promotion. In addition, promoting inhibiting factors are the lack of budget funds provided by local government (Pemda), proposed proposals of activities often rejected by the government, often late in preparing for all promotional purposes, and no special section of public relations that deal with the issue of promotion. It causes the Department of Culture, Tourism, Youth and Sports Kuantan Singingi difficult to conduct promotional activities.

Keywords: promotion strategy, promotion mix, and torism

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 07.118 (0017)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2018

Deskripsi Fisik

ix, 110 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 07.118 (0017)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PARIWISATA

Info Detail Spesifik

-

Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar