CD Skripsi

Pengaruh Attribute Product Dan Brand Image Terhadap Brand Trust Dan Buying Decision Sepeda Motor Honda Beat Pada Pt Mpm Motor Pekanbaru

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The purpose of this study is to analyze the influence of Attribute Product and Brand Image on Brand Trust and Buying Decision Motorcycle Honda BeAT at PT MPM Motor Pekanbaru. The population in this research is all of consumer motorcycle Honda BeAT at PT MPM Motor Pekanbaru, with 100 respondens as sample chosen Accidental Sampling. Data analysis used path analysis through SPSS version 21.0. The results of study indicate that, Attribute Product and Brand Image have positive and significant impact on the Brand Trust. Attribute Product and Brand Image have a positive and significant influence on Buying Decison. Brand trust has a positive and significant influence on Buying Decision. Attribute Product and Brand Image has a strong influence on Buying Decision with Brand Trust as a moderating variable. Researchers advise companies to keep improve Attribute Product and maintain the Brand Image received by Customers to improve Brand Trust and Buying Decision. Keywords: Attribute Product, Brand Image, Brand Trust, Buying Decison

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0137)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

x, 38 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0137)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

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