CD Skripsi

Strategi Pengembangan Industri Studio Foto Di Kota Pekanbaru

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This research aims to describe the development strategy of industry studio photos in Pekanbaru city. The population in this study is registered studio photos from interated servis and investment agency Pekanbaru city and total is 58 photo studio in Pekanbaru city . This study took a sample of 6 outlets studio photos in city of Pekanbaru. The variables in this study is raw quality product, market, SDM and technology. Data collection methods include questionnaires and documentation with likert scale conducted in the place of studio photos in Pekanbaru city. The analisys method used in this research is descriptive quantitative and SWOT analysis. The main strength of the good management industry, the quality of products and the technology used by studio photos entrepreneurs. The weaknesses are innovation and product renewal and also lack of use use media social internet for advertising and promoting activities. The studio photos industry oppurtinity is very good, namely a stable economics condition and a very high lifestyle for studio photos services. For threats in the industry, it is easy to enter new comers in this industry. On the result of this study indicate that the studio photos in Pekanbaru is in quadrant I is an aggressive strategy. This quadrant is a very profitable situation, this position of a businesses has a strong position and which have opportunity to grow. The right strategy of studio photos in Pekanbaru is S-O, that is strategy which have opportunity and power so that can exploit existing opportuny.
Kata Kunci : Strategy, SWOT Analysis, Studio photos.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 118 (0302)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2018

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 118 (0302)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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