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Pengaruh Perceived Ease Of Use, Perceived Of Usefullness, Customer Satisfaction & Trust Terhadap Repurchase Intention (Studi Kasus Pada Pengguna Situs Lazada Di Pekanbaru)

This study aims to analyze the effect of perceived ease of use on trusts. The effect of perceived ease of use on the perceived of usefulness. The influence of trust on the perceived of usefulness. Effect of trust on customer satisfaction. Effect of perceived of usefulness on customer satisfaction. Effect of trust on repurchase intention. Effect of perceived of usefulness on repurchase intention and effect of customer satisfaction on repurchase intention
The population contained in this study are consumers who have made online purchases on the site lazada.co.id. In this study used a model with 19 parameters, the minimum number of respondents for this study sample was 19 x 10 = 190 respondents. The analysis technique used in this study is the Structural Equation Model (SEM) which is operated through the AMOS program
The results of this study indicate that the results of static data processing indicate that the influence between perceived ease of benefits towards trust is positive and significant. Based on the results of the analysis and testing that has been done regarding the influence between perceived ease of perceived usefulness. The next hypothesis testing is about the effect of trust on perceived usefulness. On the results of this study also tested the hypothesis about how the influence of trust benefits and satisfaction. From the research and the results of tests that have been carried out regarding the influence of perceived usefulness on satisfaction on Lazada.co.id, it can be concluded that the influence between perceived usefulness and satisfaction has a strong influence. Then the next discussion is to find out how the influence of trust in Interest. Based on the results of the analysis and testing that has been done regarding the influence between the perception of usability and the Interest in Lazada.co.id. Based on the results of the analysis and testing that has been done regarding the influence of Customer Satisfaction on Interest in Lazada.co.id

Keywords: Effects of Perceived Ease of Use, Perceived Of Usefulness, Customer Satisfaction & Trust and Repurchase Intention

Ketersediaan
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Perpustakaan Universitas Riau 10 03. 219 (0055)
10 03. 219 (0055)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 219 (0055)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
xiii, 83 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 219 (0055)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PASCASARJANA (MAGISTER) MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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