CD Tesis

Analisis Pengaruh Persepsi Harga, Kualitas Website Dan Kualitas Produk, Dengan Kepercayaan Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Online Situs Bukalapak Pada Mahasiswa Pascasarjana Universitas Riau

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This study aims to analyze the effect of price perceptions, website quality and product quality on purchasing decisions and the role of trust as a moderation of the effect of price perceptions, website quality and product quality on the Bukalapak site online purchasing decision for Riau University Postgraduate Students. The population of this study was active students of Riau University Postgraduate who had shopped at the Bukalapak site. The approach used is a survey method for 120 respondents who were determined by purposive sampling. the analytical equipment used is Partial Least Square (PLS). The results showed that price perceptions had no significant effect on purchasing decisions, while website quality and product quality had a significant effect on purchasing decisions, then trust plays a role as moderating influence of website quality on purchasing decisions, but on perceived price and product quality it cannot act as a moderating variable .

Keywords : Price Perception, Website Quality, Product Quality, Trust, and Purchasing Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 219 (0069)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2019

Deskripsi Fisik

xiii, 115 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 219 (0069)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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