CD Skripsi

Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Kepuasan Konsumen Industri Kuliner Malalui Kualitas Akses Driver Gojek Pada Mahasiswa Universitas Riau

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This study aims to determine the effect of Product Quality and Price Perception on Consumer Satisfaction in the Culinary Industry through the Access Quality of Gojek drivers at Riau University students. The population in this study were University of Riau students, data collection was done using a questionnaire with a research sample of 130 people, using a purposive sampling technique. Data analysis in this study used path analysis with the help of SPSS 21 program.
The results showed that: 1) there was a positive and significant influence of product quality on consumer satisfaction in the culinary industry through the quality of access to Go-food service users at the University of Riau students, 2) there was a positive and significant effect of price perception on consumer satisfaction in the culinary industry through user access quality Go-food services at Riau University students, 3) there is a positive and significant influence on the quality of access to consumer satisfaction in the culinary industry Go-food service users at Riau University students.Keywords: Product Quality, Price Perception, Access Quality and Consumer Satisfactio

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 119 (0120)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 119 (0120)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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