Image of Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Penginapan Homestay Tampuo Cottage Di Lembah Harau Kabupaten 50 Kota
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Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Penginapan Homestay Tampuo Cottage Di Lembah Harau Kabupaten 50 Kota

ABSTRACK

The purpose of this research is to cognize the influence of service quality and location, to the purchase decision and customer satisfaction at the inn Homestay Tampuo Harau Valley Cottage in 50 city. The population in this study include consumers who never make purchases at Homestay Tampuo Cottage.
Collecting data in this study using a questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study is the path analysis (path analysis) with SPSS. The sampling technique for this study using sampling accindentally. The total sample of 105 people.
The results showed that: 1) Quality of service significant and positive impact on the purchase decision. 2) The location is significant and positive impact on the purchase decision on Homestay Tampuo Cottage. 3) Quality of service significant and positive impact on customer satisfaction at Homestay Tampuo Cottage, 4)The location is significant and positive impact on customer satisfaction at Homestay Tampuo Cottage, 5) Purchase Decision significant and positive impact on customer satisfaction at Homestay Tampuo Cottage, 6)Service Quality significant and positive impact on customer satisfaction through the Purchase Decision on Homestay Tampuo Cottage, 7)The location is significant and positive impact on customer satisfaction through the Purchase Decision on Homestay Tampuo Cottage,
Keywords : Quality Service, Location, Purchase Decision, Customer Satisfaction.

Ketersediaan
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Perpustakaan Universitas Riau 02 02. 119 (0216)
02 02. 119 (0216)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 119 (0216)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
xiii, 82 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 119 (0216)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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