CD Tesis
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pasien Pada Instalasi Rawat Inap Rsud Indrasari Rengat
The study was conducted at Indrasari Rengat Regional Hospital. The aim is to determine the direct effect of the Dimensions of Service Quality, namely Tangible, Emphaty, Reliability, Responsevennes and Assurance on patient satisfaction and loyalty. This study took a sample of 100 people. The variables used are Tangible, Emphaty, Reliability, Responsevennes and Assurance for Patient Satisfaction and Loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which was operated through the Smart PLS 5.0 program
The results showed that there were influences namely Tangible, Emphaty, Reliability, Responsevennes and Assurance on Customer Satisfaction. and There is the influence of Tangible, Emphaty, Reliability, Responsevennes and Assurance on customer loyalty, the higher the level of patient satisfaction will increase customer loyalty to Indrasari Rengat Regional Hospital.
Keywords: Customer Satisfaction, Customer Satisfaction and Customer Loyalty
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