CD Skripsi

Faktor Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Pada Rumah Makan Di Kecamatan Tampan Kota Pekanbaru

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This study aims to determine what marketing mix factors considered by
consumers in making purchasing decisions shopped at the restaurant Mak Kari Kecamtan
Tampan Kota Pekanbaru. The population in this study are all consumers who shop at the
restaurant mak kari. In determining the number of samples, researchers used a purposive
sampling method, the sample size used as respondents in this study were 100 respondents.
Data were analyzed using multiple linear regression analysis, t test and F test with a
significance level of 0.05%. Based on the survey results revealed that all the free variable
pricing, product, location and promotion significantly influence purchasing decisions with
significant value 0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 117 (0060)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi., 2017

Deskripsi Fisik

viii. 49. hlm.: ill: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 117 (0060)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Asmawati

Versi lain/terkait

Lampiran Berkas

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